WHY IT WORKS?
RELEVANT, TIMELY AND SHARABLE. One of the easiest ways to get your customer’s attention is to highlight a topic that they can relate to and already have on their minds.
USE THE SEASON AS THE CONTEXT NOT THE CENTER PIECE
Your product or service should still be the center piece of your marketing. Use seasonality to keep it relevant and timely. For example, a floral store may emphasize on weddings during the summer; and a grocery store may emphasize on weekend grill outs and tailgates during the fall.
Seasonal content does not just have to follow the timeline of summer, fall, winter, spring; it can also leverage events and trends that happen throughout the year. There are tons of events outside of holidays that people pay attention to throughout the year: The Super Bowl, The Grammys, Pi Day, National Coffee Day, and Wedding Season; just to name a few. Not every event will fit with every brand, but thinking about smaller, out-of-the-box events are great ways to make your content relevant and stand out.
THINK ABOUT YOUR TIME LINE
Depending on the season, event, and holiday, the lead-up time to publishing your content can vary. You will want to cater the timeline of your content to your season. The Christmas season will have a longer lead-up time than the Super Bowl, and the Super Bowl will have a longer lead-up time than National Coffee Day. Your timeline is key to staying relevant. You don’t want to start too early and burn out steam, but you also don’t want to be too late in the game.
Now that we’ve got your seasonal content juices flowing, what are some seasonal content pieces that you want to try out this year?
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