CASE STUDY: AIRCRAFT EQUIPMENT DEALER AERISTAAerista gains exceptional leads and web traffic from investment in digital advertising. The aviation sales company partnered with BRICK to bring more prospects to their website and digital showroom.
Landing Page Optimization
Appnexus Display, Facebook Ads, Google Adwords
RETURN ON AD INVESTMENT (10/1/2020 – 12/31/2020)
Aircraft Equipment Dealer Aerista is an aviation retailer from Oregon that provides best-in-class airplane sales experiences. Since 2009, their team of industry specialists, pilots and professionals has been committed to the pre-owned airplane market, supporting buyers and sellers with a sales network that guarantees best prices in aircraft nationwide.
Generating High-Quality Leads
Aerista wanted to focus on getting new clients interested in selling their airplane with the company, specifically via their digital showroom hosted on their website.
Expanding Brand Presence
Aerista wanted to generate more awareness of their brand so that their company came top-of-mind to any potential customer looking to sell or buy an airplane.
BRICK partnered with Aerista to demonstrate value in digital advertising for establishing their equipment dealer brand amongst in targeted audiences that were ready to convert into customers. Our team proposed a few tactics to help Aerista meet their goals.
BRICK identified different audience groups for ads based on interests and intent-based keywords. Our team also used data from Aerista’s website to develop audience segments based on people that had visited their website. This enabled Aerista to send digital advertising to the right prospects, including those directly interested in buying or selling airplanes.
BRICK leveraged multiple ad networks and systems to reach as many prospects as possible, but also remarket to interested parties that had visited Aerista’s website.
Web & Ad Optimization
After collecting data from initial ad campaigns, BRICK optimized Aerista’s landing pages to convert more leads upon visit. Our team also used data to refine ad targeting and expand reach in high-value audience segments.
- 148 Sales-Ready Leads
- 11,952 New Website Visitors
- 3.8 Million Ad Impressions
- 26,280 Website Page Views
Sound like you?