The Value of Seasonal Selling
We all know the look of Spring… pastel colors, fresh flowers, bunnies, puppies, birds and green grass. But do you know that the feel of Spring with its warm, fresh air brings out the shopper in all of us?
That’s right!! Feeling happy actually spurs the shopper to buy more. Don’t believe me, just notice the happy music next time you are in your favorite store.
Seasonal selling is more than just putting the right product on the shelf or online – it’s about connecting with the consumer so that they feel good about the purchases they make from your company.
So when you make your Spring product decisions, don’t forget to drive more awareness and sales with seasonal images and messaging. Consumers want to know they made the right buying decisions and they want to feel good about doing so.