Case Study: Haskell’s Wine and Spirits

How BRICK helps Haskell’s Advance in the Digital World


Haskell’s is a local staple in wine and spirits in Minnesota since 1934. Fritzi Haskell, the founder, first opened the store on 7th street in Downtown Minneapolis. She had Minnesotans drinking wine when the rest of our country was drinking gin fizzes. Since then, the store has been privileged to serve the White House, Buckingham Palace, and the governments of Spain, Italy, and Israel; as well as so many families and businesses in their fair state. 

For the past 47 years, Haskell’s has provided their customers with the widest selection, great prices, and the best service possible. The stores now cover the entire metropolitan area, and they supply wine, spirits, and brew needs, as their delivery service is legendary.


Moving to the new age of digital and how brands interact with their shoppers, Haskell’s is facing new buying behaviors as well as the competitive nature and business gravity. Also, with a wide variety of products and promotions, they need to anticipate the seasonality of the sales cycle and stay ahead of the curve. 


BRICK started our partnership with Haskell’s 5 years ago. Since then, we help Haskell’s strategize and develop monthly digital campaigns with different focuses to boost sales and strengthen brand loyalty. Through our research and data solutions as well as the results of past campaigns, BRICK runs our ad campaigns on Google, Facebook, and AT&T/Xandr display network based on the month and Haskell’s business goal. Some of the campaign themes are branding, targeting competitors, sales promotions, wine events, and many more. Overall, BRICK creates strong brand awareness and loyalty for Haskell’s while boosting the usage of promotional coupons and their sales.

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  • Over 200,000 ad views per month
  • Avg. of 1,000 new shoppers to the website
  • 3x more attendees for events

“Haskell’s has used multiple Brick digital advertising strategies. Brick helped generate the most successful gift card sales program that Haskell’s has ever run. Haskell continues to use Brick for multiple digital services and is very pleased with the team’s responsiveness, effectiveness, and overall digital campaign results.” 

BEAU FARRELL, Vice President of E-commerce & Digital Marketing