Have you ever scrolled through your Facebook feed and saw an ad for a company whose Facebook page you just visited? Also, have you noticed that ad now follows you to your Facebook stories, articles you click on, and even Instagram? That is why many companies utilize Facebook Ads to reach out to their potential customers. At BRICK, we combine Facebook Ads with our exclusive display ad exchange network (AT&T/Xandr) and Google Search Ads to extend our ad coverage to bring out the best results. Today, we want to walk you through Facebook Ads and its capabilities.
First, here are some 2020 Facebook Ads stats (source: Sprout Social):
- 62 billion users visit Facebook daily
- Among active US Facebook users, 74% of people use the site every day
- The average daily time spent on Facebook is 1 hour and 15 minutes
- 94% of Facebook Ad revenue is from mobile
- Overall Facebook Ad impressions increased 37% in 2019
Now that we have some background data, let’s dive into how Facebook works and its effectiveness. Overall, Facebook will automatically show your ads to people who are most likely to find your ads relevant. To target your potential customers, Facebook gives you three different audience groups to optimize for the best results.
Core Audiences: Set the rules for where your ads are delivered. Adjust the target audience to be as broad or well-defined as you like, based on the following criteria:
Custom Audiences: Allow you to connect with people who have already shown interest in your business, whether they’re loyal customers or people who have used your app or visited your website.
- Contact Lists
- Site Visitors
- App Users
Lookalike Audiences: A fast and effective way to connect with people likely to respond to your ads. All you need to do is create a source audience of people you know. Your ads will then reach people with common interests and traits.
In conclusion, Facebook Ads allows you to deliver your ads to the most relevant audience. In our opinion, Facebook can be an effective channel when used alone,however, when used in conjunction with the display ad network and Google Search Ads you can maximize the reach and guarantee the best results. The platforms are stronger when they work together. Do you still have some questions or need our help? Contact BRICK today and we are happy to start your digital journey to success.