Quick statistics*:
- Mobile ads with geofencing have double the click-through rate.
- 71% of consumers prefer a personalized ad experience.
- 3 out of 4 consumers complete an action after receiving a message when approaching a specific location
- 53% of shoppers visited a retailer after receiving a location-based message
How does the geo-fencing ad work?
The geo-fencing ad allows businesses to pick a location point based on lat-long attitudes and deliver a banner ad to any devices within a radius from the center point (which is determined as a ‘fenced’ area). The radius can go down to a meter.
Why geo-fencing ad?
The geo-fencing ad is ideal when used in a scenario such as an event where your targeted audiences congregate, or to target your competitors’ locations to capture the consumers. Sometimes, businesses with a sales promotion use a geo-fencing ad around the store locations to push the promotion in front of consumers to increase the foot traffic to the stores. Overall, geo-fencing is an effective targeting method of digital advertising to deliver the highly localized, relevant messages to your consumers who move into the targeted zone. It offers better targeting, improved data collection, personalized customer experience, and competitive advantage.
It does stop here, all users who either see or click on the ad will be grouped in a retargeting segment that you can deliver more ad with different messages in the future. For instance, our client had a booth at SEMA and ran ads to direct people to their booth. The client then used that retargeting segment to advertise a special SEMA attendee offer on their products. Any time you can get your target audience a message directed at them and personalized, your message will be given more validity and more attention.
* Source: Business 2 Community
