A:

Display ad, or banner ad, is graphic ad shown on websites or in app. As a visitor scrolls through a website, a relevant ad is shown to target the visitor. The ad is an image that contains a company’s message, product or service, logo, heading, and a call to action to motivate the visitor to click on and go to the landing page.

Some of the advantages are high impact, high viewability ad units, geo-targeting each trade area, audience matching, target category-based apps, and retargeting website visitors.

A:

This refers to paid ad on social media outlets. It appears as a social media “post” and often it’s labeled as “sponsored”. Social media channels continue to be where most users spend a decent amount of time on when they are online.

Some of the advantages are high dwelling time, target by categories of interest, and carousel ads with multiple products.

A:

Google ad, in most cases is Google text ad, which refers to an ad shown up on top of the search engine’s search results page for a certain keyword. The ad contains heading, body, web URL, call button, and sitselinks.

Some of the advantages are high-intent search targeting, target by competitors keywords, geo-fencing ads, and dynamic content ads.

A:

Competitor campaigns are campaigns set up separately from the main campaigns. It functions to capture any possible leads from people who are actively searching for your competitors brand names. Generally these campaigns have low Quality Scores and lower CTRs than normal campaigns due to the fact that we do not own the names of the competitors. This is a great strategy to use when your brand is not as well known as some of your competitors and increases brand recognition when ads are shown in conjunction with competitors ads in search results. 

A:

An ad extension is often used in Google Ad. Extensions expand your ad with additional information – giving people more reasons to choose your business. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.

A:

Specifically used for ad placed through YouTube, a bumper ad is an unskippable, 6-second video ad before the regular video plays. 

A:

A pre-roll video ad is a promotional video ad that plays before the main content. These ads are commonly 15, 30, or 60 seconds long.  pre-roll video ads are skippable. 

A:

Connected TV is content accessed by apps and streamed over smart TVs, mobile,  laptops, tablets, and so on. We specifically deliver video ads to this platform if the audience matches what your targeted customers are .

A:

Some of other (traditional) media channels for advertising include: broadcast, newspaper, magazine, direct mailer, billboard, transit, and unconventional. Although these are the media that BRICK does not concentrate on, we partner up to execute if needed, and our digital advertising effort can definitely compliment on these other channels.