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Geo targeting is a targeting method which deliver ads to your potential customer by a geographic area (State, city, zip codes or radius). For example: Halls has used geo targeting for areas where cold outbreaks occur more frequently and targeted their ads in those specific locations.

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Geo fencing is specifying a pre-determined area that upon entering or searching with a smart phone will show targeted ads with relevant messages to a visitor.

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A “keyword” is usually the search term that your target audience uses when looking for products or services like yours and your competitors. Keywords determine what relevant content will appear to a visitor. Keyword targeting is a contextual targeting method that helps finding the audience with high intention to search for your company/ products.

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Competitor targeting is when we bid on the names of top competitors in your market. This gives us the opportunity to pop up as a search result with your competitors thus increasing brand name recognition and possibly capturing leads not actively looking for your brand initially. Competitor targeting is used exclusively in competitor campaigns only. 

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Domain targeting is a targeting method to deliver banner ads to certain domain of websites. These will help displaying your brand to website places where your targeted audience most likely to visit.

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Categorical targeting is a targeting method to deliver banner ads to certain group of audience. The audiences are segmented into these groups by categories of interest, demographic, geography, buying behavior, job titles, and so on.

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Re-targeting is a targeting method of showing targeted ads to prospects who have visited your website or have viewed your display ads. The goal is to keep your brand in front of your prospects after they have moved beyond your site to increase the conversion rate.

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Besides the targeting method listed above, some of the common way to target your audience are: mobile targeting, app targeting,  and interest targeting.