A:

Content Management System (CMS), as used in web development, is a software application that is used to create and manage digital content. CMS systems are fast and powerful while also being easy to manage and are a huge advantage to companies who take the time to invest in it. WordPress is a common CMS system which helps build and manage websites; 34% of the entire internet uses WordPress.

A:

URL, or Uniform Resource Locator, is the web address of your company. URLs are key in brand consistency, search results ranking, and lessen customer confusion.

For example, if you sell phones but your website is “Bobsstore.com”, you will be missing a lot of sales and creating a lot of confusion. You should have created website with domain “Bobscellphones.com”. 

A:

Slug is the extension of an URL that links to a specified page of a website. A slug is often times the summary of the context of the page such as an about page and would be displayed as www.trybrick.com/about-us/ (the slug here in this case will be ‘/about-us’). Slugs are important because it helps in optimizing a site for SEO by providing relevant web page information to Search Engines and helps users navigate through your site much easier.

A:

Domain Name System (DNS) is the internet’s system for converting alphabetic names such as (Dwightsgym.com) into numeric IP addresses. It’s much easier to remember Dwightsgym.com instead of 193.423.241.

A:

Search Engine Optimization (SEO) entails the ranking of how your company and other digital content is organically brought up when people use web search engines such as Google, Bing, Yahoo for relevant content. Optimizing for search engines involves many factors, but some of the main major ones are site index, content, internal links, meta description. This ensure increasing the quality of your website which results in a higher ranking and more traffic. 

A:

Meta description is an HTML tag that helps search engines and searchers know what a webpage is about, a quick summary. Optimizing meta descriptions on your website helps your ranking in search results.

A:

Search Engine Marketing (SEM) is a form of internet marketing that entails promoting your website by increasing visibility in search results using paid advertising. SEM needs to be part of a company’s overall marketing strategy.

A:

UX/UI refers to user experience(UX) and user interface(UI). They are crucial to customer acquisition.  They put users in the center of all design decision, function, and other web-related aspects. Having a simple and easy to navigate site while staying on modern design trends statistically converts to more customers.

A:

Application Programming Interface (API) allows for different software applications to communicate with each other. APIs are important because it allows for more functionalities and integrations to be built on your website and helps with Ux/UI. Say for example your website has a form to sign up customers to appointments and you want to give your customer the ability to automatically create a google calendar event with those details. APIs allow for that communication to happen between your website and Google.

A:

This is the page users land on after clicking on an ad. It may be a home page, or a specific page of the website that the company wants the end user to see. The landing page will vary based on the goal of the campaign, but oftentimes, the goal is to have the landing page be as simple and straightforward as possible with the customer to capture attention and lead to conversion.

A:

Call to Action, the goal of your ads and content marketing ultimately, is to get your consumer to act on the information they have read. It can be a button clicked, phone call, email sent, form filled, web link, subscription, cart purchase or any form of direction you want your customer to go.

A:

HTML/CSS/JS are the programming languages in which a developer communicates with software. Hyper Text Mark-up Language (HTML) provides the basic structure and layouts all elements such as wording that appears on a website. Cascading style sheets (CSS) gives each elementfrom HTML a defined style such as making the background of a website a red color. Javascript (JS) is used to control the behavior of those different elements such as the a button to open new window. These three computer coding languages compose the basics of a majority of websites found on the internet. Having the right agency that develops a website to correctly mirror your company’s brand and message is crucial in your digital plan.