Advertising and Strategy
Without measuring results, it’s hard to keep up with your client’s ever-changing needs!
Digital Marketing should be a part of any overall Marketing Strategy. This will include a clean and concise website, SEO, e-mail, retargeting and Google Adwords. This along with traditional advertising (print, TV) will assure you have complete coverage of your marketing area. Digital marketing has a lot more involvement and adjustability than print because you don’t want to “print it and forget it” like a print ad, you want to be more precise and have the ability to “change on the fly”.
BRICK uses the digital resources that best fit your goals and provide analytical reporting to see what is working the best. If you aren’t measuring your efforts, you aren’t able to find out what to really spend those dollars on. This brings us to the best part of a digital marketing aspect which is that it can be adjusted mid-campaign to optimize your advertising dollar. Doing this assures your advertising dollars can stay focused on your customers and their ever-changing needs.