Online Advertising & Your Personal Data

Online Advertising and Your Personal Data

With the rapid speed of the digital age, have you ever considered how much all the advertising networks know about you? Overall, the more personal data and behaviors these networks know about you (and sometimes, your family), the more precise we can help your business target and deliver relevant ads. The question is whether you are ready to leverage this data for your business because most people are okay with it. However, we would like to offer you and your family guidance on what you can do to protect your privacy. Today, BRICK will give you an overview of the major advertising networks and how you can find out what information they use to enhance advertising efforts.


Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Ads are based on search keywords, internet usage data (Free Google Analytics), the personal info you’ve added to your Google Account, data from advertisers that partner with Google, and Google’s estimation of your interests. Google will segment their audiences into attributes such as demographic, interest, search activities, household income, home ownership status, and so on. You can check the full list and how to customize your info via this link:


Facebook promises that advertisers can reach their audience with relevant ads. Facebook automatically shows ads to people who are most likely to find the ads relevant. Overall, Facebook stores your activity across Facebook companies and products, your activity with other businesses, your activity on other websites and apps, and your location. Then, Facebook divides the info into segments: business and industry interest, news and entertainment interest, relationship status, employment, job title, education, device type info, and so on. You can check the full list and how to customize your info via this link:


Oracle is an industry leader in data transparency and user choice. Consumers can use this site to view their interest segments and opt-out of interest-based advertising. Oracle connects with your data via online third-party, interest data associated with the user’s browser, computer, and device. Oracle’s segments are a little bit different because they divide the data into the apps/network that store that data. Overall, Oracle reflects your interest, behaviors, and some key demographic. You can check the full list and how to customize your info via this link:

In conclusion, data solutions are the key to the precision of digital advertising targeting. However, there should always be a limitation on how far this info can go and how the advertising networks utilize it. As a consumer, you should protect your info and customize your advertising experience. Interested  in learning more about digital advertising and how it can help your business? BRICK is here to help. Contact us today!