TV, CTV, and OTT, Oh My!
People watching tennis video clip on digital device

TV, CTV, and OTT, Oh My!

If you get confused with all the acronyms in the digital age, and digital advertising specifically, you are not alone. As digital experts who work with digital advertising on a…

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The Brick and Mortar Digital Dilemma

brick and mortar retailer According to Wikipedia, Brick and Mortar retailers are defined as: a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations.…

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GEO-FENCING – EVERYTHING YOU NEED TO KNOW

Quick statistics*: Mobile ads with geofencing have double the click-through rate.71% of consumers prefer a personalized ad experience.3 out of 4 consumers complete an action after receiving a message when…

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