Taking Your Brand to the Next Level with Google My Business

Welcome back, readers! Have you ever wondered how, when you search for a specific company or product on Google, some of them show an additional tab displaying the business details (address, phone number, website, etc.) and some don’t? That is because these companies have configured the setting in Google My Business to enhance the brand and ranking on Google Search. Today, BRICK will give you some basic info on Google My Business and how to set it up.

What is Google My Business and what do I get with it?

Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.

What is a Business Profile?

Your free Business Profile on Google helps your business show up when it matters most: the moment customers are searching for your business or products or services like yours on Google Search and Maps. Log into your Google My Business account to update your address, phone number, website, open hours, and more to help customers find and connect with your business. Keep your profile updated with fresh photos, special offers, and promotions to make it easy for customers to choose you.

Should I use Google My Business if I already have a website?

Yes! Your free Google Business Profile complements your website by adding more visibility to your current business website on Google Search and Google Maps. You can even add a link to your website on your Business Profile.

Can I still use Google My Business if I don’t have a business storefront?

Yes! Whether you are a home-based business or a service-area business, you can list your business details to appear on Google with or without a physical address.

What are the benefits of having a Google My Business listing?

There are the main benefits of having a Google My Business listing: 

  • Benefit #1: show up in Google Maps searches
  • Benefit #2: show up in Google’s Local 3-Pack (showing three businesses on the Google Search Results page before the Google Maps)
  • Benefit #3: earn trust from customers and stand out from the competitors
  • Benefit #4: reviews and ratings to boost your appeal
  • Benefit #5: increase website traffic
  • Benefit #7: rank higher in the search results

If you are sold on setting up Google My Business or enhancing the configuration of your existing Google Business listing, visit this tutorial link from Google https://support.google.com/business/answer/6300717?hl=en or contact us for further questions or assistance. We are happy to help!