Generative Engine Optimization (GEO): The Next Frontier in AI-Powered Search
As search behavior shifts from Google to generative AI tools like ChatGPT, Gemini, and Claude, a new discipline is emerging: Generative Engine Optimization (GEO). GEO is the process of optimizing your digital content so AI-powered platforms can easily find, understand, and cite it in their responses. It’s not about ranking on page one anymore—it’s about […]