“Full-funnel marketing” has become one of the most common phrases in digital advertising, and one of the least clearly defined. In theory, it promises a structured path from awareness to conversion. In practice, many brands end up with disconnected tactics, bloated reporting decks, and no clear line between spend and impact. The issue isn’t the […]
The internet is filled with content that is technically fine. It’s accurate, optimized, readable, and posted consistently. And yet, most of it disappears almost immediately. In 2025, “good enough” content isn’t competing for attention — it’s competing for survival. Between AI-generated summaries, zero-click answers, and algorithm-driven feeds, only content with a clear point of view […]
For the last decade, brands have chased attention on rented platforms — an endless cycle of pleasing algorithms, keeping up with shifting trends, and paying more every year to reach the same audience. But in 2025, that strategy is finally cracking. Social feeds are overcrowded, engagement rates continue to fall, and AI search engines are […]
In 2025, the content landscape has shifted dramatically. Generative AI tools such as ChatGPT, DALL·E, MidJourney, and their successors have made every brand a potential content creator. The tools are powerful, fast, and widely accessible, allowing businesses to produce blogs, social posts, ads, graphics, and even video in minutes. While this democratization of content production […]
Every day, platforms shift. Algorithms change, engagement rules evolve, and yesterday’s content strategy can feel outdated overnight. Yet the strongest brands aren’t the ones constantly chasing the latest hack — they’re the ones grounded in timeless strategy. At Brick, Inc., we believe that digital success isn’t about outsmarting the algorithm, it’s about outlasting it. Real […]
In today’s digital landscape, every brand is fighting for attention — but attention alone isn’t enough anymore. At Brick, Inc., we’ve seen firsthand how the most successful marketing strategies are no longer about simply reaching people; they’re about resonating with them. Modern consumers scroll past thousands of ads every day. What stops their thumb isn’t […]
Traditional TV ads are out. Connected TV (CTV) ads are in—and they’re reshaping the way brands reach audiences in 2025. As streaming continues to dominate home entertainment, viewers are spending less time on cable and more time on platforms like Hulu, YouTube TV, Peacock, and Amazon Freevee. For marketers, that shift is pure gold: it […]
If 2024 was the year everyone panicked about the death of third-party cookies, 2025 is the year smart brands are finding better ways to connect with their audiences. The answer? Zero-party data. Unlike third-party cookies or even first-party data, zero-party data is information that customers willingly and proactively share with your brand. Things like preferences, purchase intentions, […]
The marketing world moves fast, but 2025 feels different. We’re entering a new era where technology, culture, and consumer expectations collide, and brands that adapt quickly will win big. At Brick Inc., we spend every day helping clients navigate these shifts. Here’s what we see shaping the year ahead. AI as Your Creative PartnerArtificial intelligence […]
Search is changing faster than ever. For decades, Google has dominated how people find information online. But now, AI-driven search engines like Perplexity, ChatGPT, and Google’s Search Generative Experience (SGE) are reshaping the landscape. This shift isn’t just a new algorithm update, it’s a complete transformation of how consumers discover, evaluate, and trust brands. Businesses that adapt […]
