In 2025, the content landscape has shifted dramatically. Generative AI tools such as ChatGPT, DALL·E, MidJourney, and their successors have made every brand a potential content creator. The tools are powerful, fast, and widely accessible, allowing businesses to produce blogs, social posts, ads, graphics, and even video in minutes. While this democratization of content production […]
Every day, platforms shift. Algorithms change, engagement rules evolve, and yesterday’s content strategy can feel outdated overnight. Yet the strongest brands aren’t the ones constantly chasing the latest hack — they’re the ones grounded in timeless strategy. At Brick, Inc., we believe that digital success isn’t about outsmarting the algorithm, it’s about outlasting it. Real […]
In today’s digital landscape, every brand is fighting for attention — but attention alone isn’t enough anymore. At Brick, Inc., we’ve seen firsthand how the most successful marketing strategies are no longer about simply reaching people; they’re about resonating with them. Modern consumers scroll past thousands of ads every day. What stops their thumb isn’t […]
Traditional TV ads are out. Connected TV (CTV) ads are in—and they’re reshaping the way brands reach audiences in 2025. As streaming continues to dominate home entertainment, viewers are spending less time on cable and more time on platforms like Hulu, YouTube TV, Peacock, and Amazon Freevee. For marketers, that shift is pure gold: it […]
If 2024 was the year everyone panicked about the death of third-party cookies, 2025 is the year smart brands are finding better ways to connect with their audiences. The answer? Zero-party data. Unlike third-party cookies or even first-party data, zero-party data is information that customers willingly and proactively share with your brand. Things like preferences, purchase intentions, […]
The marketing world moves fast, but 2025 feels different. We’re entering a new era where technology, culture, and consumer expectations collide, and brands that adapt quickly will win big. At Brick Inc., we spend every day helping clients navigate these shifts. Here’s what we see shaping the year ahead. AI as Your Creative PartnerArtificial intelligence […]
Search is changing faster than ever. For decades, Google has dominated how people find information online. But now, AI-driven search engines like Perplexity, ChatGPT, and Google’s Search Generative Experience (SGE) are reshaping the landscape. This shift isn’t just a new algorithm update, it’s a complete transformation of how consumers discover, evaluate, and trust brands. Businesses that adapt […]
Goodbye Clicks, Hello Visibility If you’re still measuring success by how many people click your links, it’s time to rethink your metrics. The internet is shifting toward a zero-click future, where the most valuable content doesn’t drive traffic, it drives trust. From AI Overviews in Google to carousel posts on Instagram, the best-performing content today often delivers the full […]
The Funnel Is Dead, Meet the Loop For years, marketers have followed a familiar path: attract a click, drive to a landing page, convert the lead. But today’s customer journey looks less like a straight line, and more like a dynamic loop. Thanks to AI, consumers are engaging with brands through conversations, not just clicks. […]
As search behavior shifts from Google to generative AI tools like ChatGPT, Gemini, and Claude, a new discipline is emerging: Generative Engine Optimization (GEO). GEO is the process of optimizing your digital content so AI-powered platforms can easily find, understand, and cite it in their responses. It’s not about ranking on page one anymore—it’s about […]
