Welcome back, readers! Have you ever wondered how, when you search for a specific company or product on Google, some of them show an additional tab displaying the business details (address, phone number, website, etc.) and some don’t? That is because these companies have configured the setting in Google My Business to enhance the brand and ranking on Google Search. Today, BRICK will give you some basic info on Google My Business and how to

If you get confused with all the acronyms in the digital age, and digital advertising specifically, you are not alone. As digital experts who work with digital advertising on a daily basis, our team always learns new things. We are happy to share our knowledge with you! Today, we will go over Over-the-Top (OTT) and Connected TV (CTV).OTT stands for Over The Top which is the content type that is served to viewers over the

Online Advertising and Your Personal Data

With the rapid speed of the digital age, have you ever considered how much all the advertising networks know about you? Overall, the more personal data and behaviors these networks know about you (and sometimes, your family), the more precise we can help your business target and deliver relevant ads. The question is whether you are ready to leverage this data for your business because most people are okay with it. However, we would like

Have you ever scrolled through your Facebook feed and saw an ad for a company whose Facebook page you just visited? Also, have you noticed that ad now follows you to your Facebook stories, articles you click on, and even Instagram? That is why many companies utilize Facebook Ads to reach out to their potential customers. At BRICK, we combine Facebook Ads with our exclusive display ad exchange network (AT&T/Xandr) and Google Search Ads to

One of the most important aspects of digital advertising is the ability to measure the significant metrics of your campaign and analyze your Return on Marketing Investment (ROMI). With technology, we add an Urchin Tracking Module (UTM) to the ad that we deliver. UTM helps to generate Google Analytics data for your digital campaigns. Simply put, when you see an ad and click on, your device is then tagged with a cookie that will travel with

Good afternoon readers, welcome back! Did you get excited after reading our The 7 Drivers of Motivation and How It is Reflected in Advertising (Part 1)? In this blog, we continue with the last four basic motivational drivers and how advertisers leverage them to persuade consumers to buy their products. Carrots and Sticks This method is considered the most well-known and most popular way to incur consumers to buy the products and develop a long-term relationship with

Online advertising has some of the most impressive scientific and technological advancements in human history. Yet, businesses and individuals alike still have no idea how to simplify the thinking around this complex ecosystem. For those of us who know that online advertising cannot just be broken down into 4 core tenets, please bear with us as we try to inject some simplicity and art form into this very scientific activity. It was not long ago

Have you ever come across a great commercial and immediately wanted to buy the product? Want to know more about how marketers tap into the science behind the motivation which makes you want to buy the product? BRICK is here to discuss those motivations and how it can affect consumer behaviors. Susan Weinschenk, in her book How To Get People to Do Stuff, explains that there are seven basic drivers of human motivation. Today, we will

Welcome back, enthusiastic digital readers. If you recall our 10 Things to Know About Building An Effective Website blog post, we mentioned that a good E-commerce site should provide the audience with the best way to look for certain products, filtering out by categories, price, brand, usage, as well as a quick and reliable checkout process. Overall, it needs to cater to the audience’s decision making and his or her online purchasing process. Today, we will give

Holidays like the 4th of July can be a big win for brands.  With people out enjoying time with family, they tend to see more advertising. Adjusting your advertising to fit the moment is one of the keys to success. 4th of July advertising that includes a scene of fireworks and family gatherings can help make your product more relatable to the potential customer.  If you are selling widgets, make sure your widgets are front