How BRICK helps Haskell’s Advance in the Digital World OUR CLIENT Haskell’s is a local staple in wine and spirits in Minnesota since 1934. Fritzi Haskell, the founder, first opened the store on 7th street in Downtown Minneapolis. She had Minnesotans drinking wine when the rest of our country was drinking gin fizzes. Since then, the store has been privileged to serve the White House, Buckingham Palace, and the governments of Spain, Italy, and Israel;

Oftentimes, we are asked, “Why do I see an ad right after I visit a brand’s website”? It is because your device was put into a “bucket” after you visited the website. From there, the company uses a programmatic ad exchange to deliver the message to you with the hope of reminding you about the brand and increasing the chance of you returning to the website and eventually buying the products. That, in a nutshell, is what we ad

Reportedly, there were 21.54 billion US dollars in advertising revenue from the Google Network in 2019 in the US. The term “Google (Ads) Network” is often mistaken for Google SEARCH Network where the ad shows up in the Google Search Results Pages (SERPs). However, Google Ads has Google Search, Google Display, Google Shopping, and YouTube Ads all under the Google Ads Network umbrella. BRICK is here to help you learn more about Google Search as we seek

Logo, oftentimes, is the heart of the business. A great logo design helps the brand captivate and retain audiences’ attention and increase the likelihood of brand awareness and loyalty. Don’t believe us, here are the statistics*: 89% of marketers say that brand awareness is their top business objective. There will be 5-7 brand interactions before people remember a brand. 59% of consumers prefer buying new products from brands that they already know. Brand loyalty is

Website development is a cumbersome task with many things to account for. Luckily, BRICK has created a winning formula and we’re here to break down the 10 things you should consider when developing a website. 1) Consider a web platform that fits your needs Whether you are building a one-of-a-kind website to fit your blogging needs or using your website to increase sales/ selling products, choosing the right content management system (CMS) that you want

Learn how grocery retailers are having great success in digital advertising in the online era. “Overall, 81% of Americans say they go online on a daily basis. That figure includes the 28% who go online almost constantly, as well as 45% who say they go online several times a day…” – The Pew Research Center. Additionally, digital advertising is the #1 revenue in total media ad spending in the US in 2019, approximately $129 billion,

brick and mortar retailer According to Wikipedia, Brick and Mortar retailers are defined as: a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences. The term is usually used to contrast a transitionary business or Internet-only presence,

Quick statistics*: Mobile ads with geofencing have double the click-through rate.71% of consumers prefer a personalized ad experience.3 out of 4 consumers complete an action after receiving a message when approaching a specific location53% of shoppers visited a retailer after receiving a location-based message How does the geo-fencing ad work? The geo-fencing ad allows businesses to pick a location point based on lat-long attitudes and deliver a banner ad to any devices within a radius

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between web server and browser. This link ensures that all data passed between the web server and browsers remain private and integral. This post will serve as a reminder that SSL is critical to having an online website. When a SSL certificate is present, you will see a lock icon on the left of the web address or URL. Increasingly technology providers

With more and more people working from home, the internet usage has surged too new levels and brought some interesting new trends with it. When decision makers put off a digital marketing strategy, a web refresh and new creative work they are telling themselves it can wait. A few moments later, you are online seeking new information on your computer, joining a video chat, doing some research on the news and catching up on your favorite