Good afternoon readers, welcome back! Did you get excited after reading our The 7 Drivers of Motivation and How It is Reflected in Advertising (Part 1)? In this blog, we continue with the last four basic motivational drivers and how advertisers leverage them to persuade consumers to buy their products. Carrots and Sticks This method is considered the most well-known and most popular way to incur consumers to buy the products and develop a long-term relationship with

Online advertising has some of the most impressive scientific and technological advancements in human history. Yet, businesses and individuals alike still have no idea how to simplify the thinking around this complex ecosystem. For those of us who know that online advertising cannot just be broken down into 4 core tenets, please bear with us as we try to inject some simplicity and art form into this very scientific activity. It was not long ago

Have you ever come across a great commercial and immediately wanted to buy the product? Want to know more about how marketers tap into the science behind the motivation which makes you want to buy the product? BRICK is here to discuss those motivations and how it can affect consumer behaviors. Susan Weinschenk, in her book How To Get People to Do Stuff, explains that there are seven basic drivers of human motivation. Today, we will

Welcome back, enthusiastic digital readers. If you recall our 10 Things to Know About Building An Effective Website blog post, we mentioned that a good E-commerce site should provide the audience with the best way to look for certain products, filtering out by categories, price, brand, usage, as well as a quick and reliable checkout process. Overall, it needs to cater to the audience’s decision making and his or her online purchasing process. Today, we will give

Holidays like the 4th of July can be a big win for brands.  With people out enjoying time with family, they tend to see more advertising. Adjusting your advertising to fit the moment is one of the keys to success. 4th of July advertising that includes a scene of fireworks and family gatherings can help make your product more relatable to the potential customer.  If you are selling widgets, make sure your widgets are front

How BRICK helps Haskell’s Advance in the Digital World OUR CLIENT Haskell’s is a local staple in wine and spirits in Minnesota since 1934. Fritzi Haskell, the founder, first opened the store on 7th street in Downtown Minneapolis. She had Minnesotans drinking wine when the rest of our country was drinking gin fizzes. Since then, the store has been privileged to serve the White House, Buckingham Palace, and the governments of Spain, Italy, and Israel;

Oftentimes, we are asked, “Why do I see an ad right after I visit a brand’s website”? It is because your device was put into a “bucket” after you visited the website. From there, the company uses a programmatic ad exchange to deliver the message to you with the hope of reminding you about the brand and increasing the chance of you returning to the website and eventually buying the products. That, in a nutshell, is what we ad

Reportedly, there were 21.54 billion US dollars in advertising revenue from the Google Network in 2019 in the US. The term “Google (Ads) Network” is often mistaken for Google SEARCH Network where the ad shows up in the Google Search Results Pages (SERPs). However, Google Ads has Google Search, Google Display, Google Shopping, and YouTube Ads all under the Google Ads Network umbrella. BRICK is here to help you learn more about Google Search as we seek

Logo, oftentimes, is the heart of the business. A great logo design helps the brand captivate and retain audiences’ attention and increase the likelihood of brand awareness and loyalty. Don’t believe us, here are the statistics*: 89% of marketers say that brand awareness is their top business objective. There will be 5-7 brand interactions before people remember a brand. 59% of consumers prefer buying new products from brands that they already know. Brand loyalty is

Website development is a cumbersome task with many things to account for. Luckily, BRICK has created a winning formula and we’re here to break down the 10 things you should consider when developing a website. 1) Consider a web platform that fits your needs Whether you are building a one-of-a-kind website to fit your blogging needs or using your website to increase sales/ selling products, choosing the right content management system (CMS) that you want