Traditional TV ads are out. Connected TV (CTV) ads are in—and they’re reshaping the way brands reach audiences in 2025. As streaming continues to dominate home entertainment, viewers are spending less time on cable and more time on platforms like Hulu, YouTube TV, Peacock, and Amazon Freevee. For marketers, that shift is pure gold: it […]
If 2024 was the year everyone panicked about the death of third-party cookies, 2025 is the year smart brands are finding better ways to connect with their audiences. The answer? Zero-party data. Unlike third-party cookies or even first-party data, zero-party data is information that customers willingly and proactively share with your brand. Things like preferences, purchase intentions, […]
The marketing world moves fast, but 2025 feels different. We’re entering a new era where technology, culture, and consumer expectations collide, and brands that adapt quickly will win big. At Brick Inc., we spend every day helping clients navigate these shifts. Here’s what we see shaping the year ahead. AI as Your Creative PartnerArtificial intelligence […]
Search is changing faster than ever. For decades, Google has dominated how people find information online. But now, AI-driven search engines like Perplexity, ChatGPT, and Google’s Search Generative Experience (SGE) are reshaping the landscape. This shift isn’t just a new algorithm update, it’s a complete transformation of how consumers discover, evaluate, and trust brands. Businesses that adapt […]
Goodbye Clicks, Hello Visibility If you’re still measuring success by how many people click your links, it’s time to rethink your metrics. The internet is shifting toward a zero-click future, where the most valuable content doesn’t drive traffic, it drives trust. From AI Overviews in Google to carousel posts on Instagram, the best-performing content today often delivers the full […]
The Funnel Is Dead, Meet the Loop For years, marketers have followed a familiar path: attract a click, drive to a landing page, convert the lead. But today’s customer journey looks less like a straight line, and more like a dynamic loop. Thanks to AI, consumers are engaging with brands through conversations, not just clicks. […]
As search behavior shifts from Google to generative AI tools like ChatGPT, Gemini, and Claude, a new discipline is emerging: Generative Engine Optimization (GEO). GEO is the process of optimizing your digital content so AI-powered platforms can easily find, understand, and cite it in their responses. It’s not about ranking on page one anymore—it’s about […]
In today’s competitive retail landscape, liquor stores can’t afford to rely on foot traffic alone. The most successful operations are using digital advertising not just to build brand awareness—but to drive real people into their physical locations. At Brick Inc., we specialize in helping liquor retailers grow through smart, hyper-targeted digital strategies. Whether you’re a municipal […]
SL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between web server and browser. This link ensures that all data passed between the web server and browsers remain private and integral. This post will serve as a reminder that SSL is critical to having an online website. When a SSL certificate […]
Eventually, your business will adhere to the primary medium which is the Internet. We are remote and connected through virtual platforms. BRICK makes it easy for your customers to research you first before making a buying decision. When your customer investigates digitally, he or she makes his or her determination of credibility. When you put […]
