Traditional TV ads are out. Connected TV (CTV) ads are in—and they’re reshaping the way brands reach audiences in 2025.
As streaming continues to dominate home entertainment, viewers are spending less time on cable and more time on platforms like Hulu, YouTube TV, Peacock, and Amazon Freevee. For marketers, that shift is pure gold: it brings the reach of television together with the precision targeting of digital advertising.
How Brick Inc. Is Helping Brands Win on CTV
We help brands build data-driven CTV strategies that connect content, audience, and outcomes. From crafting 15-second spots optimized for streaming platforms to running programmatic CTV campaigns that track performance in real time, our team ensures every ad dollar works harder.
Our CTV campaigns aren’t just about reach—they’re about relevance. The right message, on the right screen, at the right time.
Brick’s Take
The line between “digital” and “television” has officially blurred. CTV is where performance marketing meets prime-time storytelling—and brands that embrace it early are already seeing outsized returns.