- CASE STUDY
148
Sale-Ready Leads
11,952
New Website Visitors
3.8M
Ad Impressions
26,280
Website Views
Aerista, a leading aviation sales company, leveraged BRICK’s expertise in digital advertising to drive a significant boost in high-quality leads and web traffic. By strategically investing in targeted campaigns and optimizing their online presence, Aerista successfully attracted more prospects to their website and digital showroom, strengthening their position in the competitive aviation marketplace. This collaboration not only enhanced visibility but also delivered measurable results, demonstrating the power of data-driven digital marketing in connecting buyers and sellers.
Challenges
Generating High-Quality Leads
Aerista wanted to focus on getting new clients interested in selling their airplane with the company, specifically via their digital showroom hosted on their website.
Expanding Brand Presence
Aerista wanted to generate more awareness of their brand so that their company came top-of-mind to any potential customer looking to sell or buy an airplane.
Solutions
BRICK partnered with Aerista to demonstrate value in digital advertising for establishing their equipment dealer brand amongst in targeted audiences that were ready to convert into customers. Our team proposed a few tactics to help Aerista meet their goals.
Audience Targeting
BRICK identified different audience groups for ads based on interests and intent-based keywords. Our team also used data from Aerista’s website to develop audience segments based on people that had visited their website. This enabled Aerista to send digital advertising to the right prospects, including those directly interested in buying or selling airplanes.
Multi-platform Advertising
BRICK leveraged multiple ad networks and systems to reach as many prospects as possible, but also remarket to interested parties that had visited Aerista’s website.
Web & Ad Optimization
After collecting data from initial ad campaigns, BRICK optimized Aerista’s landing pages to convert more leads upon visit. Our team also used data to refine ad targeting and expand reach in high-value audience segments.
Results
Through their partnership with BRICK, Aerista gained a significant influx of qualified leads and web traffic to their site and digital showroom. Their investment in paid advertising resulted in real customer engagement, more contacts, and greater awareness of Aerista’s services within the aviation retail industry. BRICK provided monthly reporting that detailed events and conversions from advertising.
- 148 Sales-Ready Leads
- 11,952 New Website Visitors
- 3.8 Million Ad Impressions
- 26,280 Website Page Views
“We hadn’t considered the impact paid ads would have on growth and getting customers into the sales pipeline. It felt like too big a risk for us. The team at BRICK proved its value right off the jump.” – Chris & Steve, co-founders of Aerista