BRICK Equipment is a demo website which BRICK,Inc. built using Sandhill’s Cloud Integration. As Sandhills’ preferred provider, BRICK brings website development and digital advertising to help equipment achieve online success. BRICK Equipment offers variety of industries including Agriculture, Construction, Mining, Landscaping, Trucking, and Recreation.
Challenge
With a large inventory, the website has to overcome user experience/user interface challenges, attract the audiences with refreshing design, and generate lead with online tools to drive sales. Also, the equipment dealers face the challenge of measuring the success of marketing and digital advertising efforts and converting the traffic to sales.
Solutions
A beautiful website and logo to enhance the user experience and really highlight the world-class brand and service.
Creation of numerous touch points to capture as many leads as possible.
User-friendly interface of products listing and products details to showcase product highlights and mandate online response.
Optimized content and technology to increase visibility of the website and individual products in search engine.
Dynamic retargeting and targeting ads all across other channels to increase returning users and increase sales.