- CASE STUDY
40%
New Website Users
35%
Increase in Website Sessions
15%
Longer Average Session Duration
The website won AdFED 2020 Best B2B Website – Silver Award, the prestigious advertising awards.
Restoration Counseling & Community Services (RCCS) is a Minneapolis-based organization committed to supporting individuals facing chemical dependency and mental health challenges. To expand their reach and improve engagement, RCCS partnered with BRICK to enhance their digital presence and marketing strategy, ensuring their services could connect with more people in need.
Challenges
Limited Brand Awareness
RCCS needed to increase visibility to become a recognized resource for those seeking support.
Underdeveloped Digital Presence
Their existing online footprint was not effectively reaching potential clients or conveying their impact.
Client Engagement & Outreach
RCCS sought to better engage with individuals looking for help while streamlining the process of connecting with their services.
Solutions
BRICK partnered with Aerista to demonstrate value in digital advertising for establishing their equipment dealer brand amongst in targeted audiences that were ready to convert into customers. Our team proposed a few tactics to help Aerista meet their goals.
Strategic Branding & Messaging
BRICK refined RCCS’s brand positioning to clearly communicate their mission and value to the community.
Website Optimization & SEO
By enhancing their website’s functionality and implementing search engine optimization (SEO), BRICK ensured RCCS was more discoverable online.
Targeted Digital Marketing
BRICK executed strategic digital campaigns to expand RCCS’s reach and engage individuals actively seeking support.
Community-Focused Social Media Strategy
Leveraging social media, BRICK helped RCCS build a stronger online presence and foster meaningful connections with potential clients.
Results
Through BRICK’s expertise in digital strategy and marketing, RCCS successfully strengthened its online presence, increased brand awareness, and connected with more individuals in need of their vital services.