Have you ever come across a great commercial and immediately wanted to buy the product? Want to know more about how marketers tap into the science behind the motivation which makes you want to buy the product? BRICK is here to discuss those motivations and how it can affect consumer behaviors. Susan Weinschenk, in her book How To Get People to Do Stuff, explains that there are seven basic drivers of human motivation. Today, we will

Welcome back, enthusiastic digital readers. If you recall our 10 Things to Know About Building An Effective Website blog post, we mentioned that a good E-commerce site should provide the audience with the best way to look for certain products, filtering out by categories, price, brand, usage, as well as a quick and reliable checkout process. Overall, it needs to cater to the audience’s decision making and his or her online purchasing process. Today, we will give

Holidays like the 4th of July can be a big win for brands.  With people out enjoying time with family, they tend to see more advertising. Adjusting your advertising to fit the moment is one of the keys to success. 4th of July advertising that includes a scene of fireworks and family gatherings can help make your product more relatable to the potential customer.  If you are selling widgets, make sure your widgets are front

How BRICK helps Haskell’s Advance in the Digital World OUR CLIENT Haskell’s is a local staple in wine and spirits in Minnesota since 1934. Fritzi Haskell, the founder, first opened the store on 7th street in Downtown Minneapolis. She had Minnesotans drinking wine when the rest of our country was drinking gin fizzes. Since then, the store has been privileged to serve the White House, Buckingham Palace, and the governments of Spain, Italy, and Israel;

Oftentimes, we are asked, “Why do I see an ad right after I visit a brand’s website”? It is because your device was put into a “bucket” after you visited the website. From there, the company uses a programmatic ad exchange to deliver the message to you with the hope of reminding you about the brand and increasing the chance of you returning to the website and eventually buying the products. That, in a nutshell, is what we ad

Reportedly, there were 21.54 billion US dollars in advertising revenue from the Google Network in 2019 in the US. The term “Google (Ads) Network” is often mistaken for Google SEARCH Network where the ad shows up in the Google Search Results Pages (SERPs). However, Google Ads has Google Search, Google Display, Google Shopping, and YouTube Ads all under the Google Ads Network umbrella. BRICK is here to help you learn more about Google Search as we seek

Logo, oftentimes, is the heart of the business. A great logo design helps the brand captivate and retain audiences’ attention and increase the likelihood of brand awareness and loyalty. Don’t believe us, here are the statistics*: 89% of marketers say that brand awareness is their top business objective. There will be 5-7 brand interactions before people remember a brand. 59% of consumers prefer buying new products from brands that they already know. Brand loyalty is

Website development is a cumbersome task with many things to account for. Luckily, BRICK has created a winning formula and we’re here to break down the 10 things you should consider when developing a website. 1) Consider a web platform that fits your needs Whether you are building a one-of-a-kind website to fit your blogging needs or using your website to increase sales/ selling products, choosing the right content management system (CMS) that you want

Learn how grocery retailers are having great success in digital advertising in the online era. “Overall, 81% of Americans say they go online on a daily basis. That figure includes the 28% who go online almost constantly, as well as 45% who say they go online several times a day…” – The Pew Research Center. Additionally, digital advertising is the #1 revenue in total media ad spending in the US in 2019, approximately $129 billion,

brick and mortar retailer According to Wikipedia, Brick and Mortar retailers are defined as: a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences. The term is usually used to contrast a transitionary business or Internet-only presence,