Maximizing Your Brand’s Reach Through Strategic Digital Advertising
In today’s fast-paced digital landscape, effective advertising goes beyond simple visibility. It’s about capturing attention and driving action. From display and social media ads to Google search and video campaigns, each ad type plays a crucial role in connecting with your audience.
At BRICK, we craft data-driven advertising strategies to ensure your brand stands out. Whether leveraging targeted Google ads for high-intent searchers, eye-catching display banners for brand awareness, or video ads across YouTube and connected TV, our approach is designed to maximize engagement, conversions, and ROI. With competitor campaigns, ad extensions, and multi-platform media strategies, we help businesses achieve a powerful and cohesive digital presence.
What is a Display (Banner) Ad?
Display ad, or banner ad, is a graphic ad shown on websites or in an app. As a visitor scrolls through a website, a relevant ad is shown to target the visitor. The ad is an image that contains a company’s message, product or service, logo, heading, and a call to action to motivate the visitor to click on and go to the landing page.
Some of the advantages are high impact, high viewability ad units, geo-targeting each trade area, audience matching, target category-based apps, and retargeting website visitors.
What is a Social Media Ad?
This refers to a paid ad on social media outlets. It appears as a social media “post” and often it’s labeled as “sponsored”. Social media channels continue to be where most users spend a decent amount of time when they are online.
Some of the advantages are high dwelling time, target by categories of interest, and carousel ads with multiple products.
What is a Google Ad?
A Google Ad, in most cases is a Google text ad, which refers to an ad shown on top of the search engine’s search results page for a certain keyword. The ad contains heading, body, web URL, call button, and sitelinks.
Some of the advantages are high-intent search targeting, target by competitors keywords, geo-fencing ads, and dynamic content ads.
What is a Pre-Roll Video Ad?
A pre-roll video ad is a promotional video ad that plays before the main content. These ads are commonly 15-, 30-, or 60-seconds long. Pre-roll video ads are skippable.
What is a Connected TV Ad?
Connected TV is content accessed by apps and streamed over smart TVs, mobile, laptops, tablets, and so on. We specifically deliver video ads to this platform if the audience matches what your targeted customers are .