Unlocking Digital Success: Key Web and Marketing Concepts
Navigating the digital world can feel overwhelming, but understanding core web and marketing concepts is crucial for building a strong online presence. From content management systems (CMS) to search engine optimization (SEO) and user experience (UX/UI), these foundational elements shape how businesses attract, engage, and convert customers.
At BRICK, we simplify complex digital strategies and empower businesses with the tools they need to succeed. Whether it’s optimizing URLs for better search rankings, leveraging APIs for seamless integrations, or crafting compelling calls-to-action (CTAs) that drive conversions, we ensure every aspect of your digital presence is designed for impact.
What is content management system (CMS)?
Content Management System (CMS), as used in web development, is a software application that is used to create and manage digital content. CMS systems are fast and powerful while also being easy to manage and are a huge advantage to companies who take the time to invest in it. WordPress is a common CMS system that helps build and manage websites; 34% of the entire internet uses WordPress.
What is a URL?
URL, or Uniform Resource Locator, is the web address of your company. URLs are key in brand consistency, search results ranking, and preventing customer confusion.
What is a Slug?
A Slug is the extension of a URL that links to a specified page of a website. A slug is often times the summary of the context of the page. Slugs are important because it helps in optimizing a site for SEO by providing relevant web page information to Search Engines and helps users navigate through your site much easier.
What is DNS?
Domain Name System (DNS) is the internet’s system for converting alphabetic names such as (Dwightsgym.com) into numeric IP addresses. It’s much easier to remember Dwightsgym.com instead of 193.423.241.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) entails the ranking of how your company and other digital content is organically brought up when people use web search engines such as Google, Bing, or Yahoo for relevant content. Optimizing for search engines involves many factors, but some of the main ones are site index, content, internal links, and meta descriptions. This increases the quality of your website which results in a higher ranking and more traffic.
What is a Meta Description?
A meta description is an HTML tag that helps search engines and searchers know what a webpage is about, or a quick summary. Optimizing meta descriptions on your website helps your ranking in search results.
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is a form of internet marketing that entails promoting your website by increasing visibility in search results using paid advertising. SEM needs to be part of a company’s overall marketing strategy.
What is UI/UX?
UI/UX refers to user experience(UX) and user interface(UI). They are crucial to customer acquisition. They put users in the center of all design decisions, functions, and other web-related aspects. Having a simple and easy to navigate site while staying on modern design trends statistically converts to more customers.
What is an API?
Application Programming Interface (API) allows for different software applications to communicate with each other. APIs are important because it allows for more functionalities and integrations to be built on your website and helps with UX/UI. Say for example your website has a form to sign up customers to appointments and you want to give your customer the ability to automatically create a google calendar event with those details. APIs allow for that communication to happen between your website and Google.
What is a Landing Page?
This is the page users land on after clicking on an ad. It may be a home page, or a specific page of the website that the company wants the end user to see. The landing page will vary based on the goal of the campaign, but oftentimes, the goal is to have the landing page be as simple and straightforward as possible to capture the user’s attention and lead to a conversion.
What is a Call-To-Action (CTA)?
Call to Action is the ultimate goal of your ads and content marketing. We want to get your consumer to act on the information they have read. It can be a button clicked, phone call, email sent, form filled, web link, subscription, cart purchase or any form of action you want your customer to take.
What is HTML/CSS/JS?
HTML/CSS/JS are the programming languages in which a developer communicates with software. Hyper Text Mark-up Language (HTML) provides the basic structure and layouts of all elements such as wording that appears on a website. Cascading style sheets (CSS) gives each element from HTML a defined style such as making the background of a website a red color. Javascript (JS) is used to control the behavior of those different elements such as a button to open a new window. These three computer coding languages compose the basics of a majority of websites found on the internet. Having the right agency that develops a website to correctly mirror your company’s brand and message is crucial in your digital plan.