Precision Marketing: Reaching the Right Audience at the Right Time
Effective digital advertising isn’t just about visibility. It’s about targeting the right people in the right place at the right time. With advanced targeting methods like geo-targeting, keyword targeting, and retargeting, businesses can ensure their ads reach highly relevant audiences, maximizing engagement and conversions.
At BRICK, we leverage cutting-edge targeting strategies to connect your brand with potential customers who are most likely to take action. Whether through geo-fencing to capture local traffic, competitor targeting to gain an edge in your industry, or domain and categorical targeting to reach niche audiences, our approach ensures your marketing efforts are both precise and powerful.
What is Geo Targeting?
Geo targeting is a targeting method which delivers ads to your potential customer by a geographic area (State, city, zip codes or radius).
What is Geo Fencing?
Geo fencing is specifying a pre-determined area that upon entering or searching with a smart phone will show targeted ads with relevant messages to a visitor.
What is Keyword Targeting?
A “keyword” is usually the search term that your target audience uses when looking for products or services like yours and your competitors. Keywords determine what relevant content will appear to a visitor. Keyword targeting is a contextual targeting method that helps in finding the audience with high relevancy to search for your company/ products.
What is Domain Targeting?
Domain targeting is a targeting method to deliver banner ads to certain domains of websites. These will help display your brand to website places where your targeted audience are most likely to visit.
What is Categorical Targeting?
Categorical targeting is a targeting method to deliver banner ads to a certain group of audience. The audiences are segmented into these groups by categories of interest, demographic, geography, buying behavior, job titles, and so on.
What is Re-Targeting?
Re-targeting is a targeting method of showing targeted ads to prospects who have visited your website or have viewed your display ads. The goal is to keep your brand in front of your prospects after they have moved beyond your site to increase the conversion rate.
What are the other methods of Targeting?
Besides the targeting method listed above, some of the common ways to target your audience are: mobile targeting, app targeting, and interest targeting.